VIDEO

selligent marketing cloud

I have seen the future… and it is marketing automation.

crew NEW YORK

Admittedly long, but it was created for a 40th anniversary gala with a captive audience; not meant for online/social media use. This is one of two videos I scripted for the event. I also assisted in editing both videos, image selection and placement, and overseeing the in-studio interviews. So I guess I directed, as well. (Hey, small agencies, you wear a lot of hats.)

Campaign Monitor SMS

HEAD START

I developed the script for this case study to show how maslansky + partners created a new narrative to drive funding for this federal program at a critical time. Sometimes the writer also gets to play narrator.

Regal Springs TILAPIA

Sometimes budget constraints require simplicity. The client needed a quick, simple explainer video for social media to counter some bad mistruths circulating about tilapia. So while this video will win no awards for animation, we got the message out and accomplished the goal. Happy client, happy writer.

BAnk of america

Case studies are important for any company, especially in B2B. Adding a video element elevates their effectiveness. I wrote the script for this video case study to highlight how maslansky + partners found the right language to drive enrollment for a new rewards card in a crowded space.