ABOUT ME

I'm a well-rounded associate creative director and senior copywriter with a unique perspective, having worked on the agency and client sides, as well as freelance. As far as I can remember, I've been fascinated with words and pop culture – necessary ingredients for my chosen field. I’m genuinely enthusiastic about marketing and advertising – and thoroughly engaged by the process of copywriting and working with words. It never gets old.

Download my resume here.

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Writing Experience:

Blogs
Branding
Brochures / Collateral
Client Marketing
Content Marketing
Digital: Emails, Banner Ads
Landing Pages
New Business Development & Proposals
Newsletters / e-Newsletters
Press Releases
Print
Product Marketing
Radio
Social
Taglines
Video
Web

Specialties:

I’ve written for a broad range of clients across a variety of B2C & B2B industries, from retail and consumer products, to real estate, technology, education, health & nutrition, hospitals, non-profit organizations, and more.

I'm proud to have been recruited and selected among a handful of writers to participate as an online copywriting / copyediting coach for Google Helpouts, a national, experimental platform that connected professionals with specific expertise to non-profits needing help in that area. I had the pleasure of helping many great non-profit organizations with pro bono consultation. Thanks to the Taproot Foundation for helping to launch the program.

INSPIRATION & INFLUENCES

New York City has been a huge influence on my career and life. The energy and resilience of the city are inspiring. I’m fascinated by the vastness and sprawl, and also by how intimate it can be. I love finding hidden surprises in the city; quirky, beautiful, unexpected treasures that you stumble across walking the streets.

Cartoons & comics: always loved ‘em, always will. What can I say? Forever a kid at heart.

Cartoons & comics: always loved ‘em, always will. What can I say? Forever a kid at heart.

Cooper: my pup, my faithful companion. Spending every day with him since sheltering in place during the pandemic has redefined for me the old phrase, “man’s best friend.”

Cooper: my pup, my faithful companion. Spending every day with him since sheltering in place during the pandemic and in remote work since then has redefined for me the old phrase, “man’s best friend.”